AI meets sensory emotions

WHO WE ARE

SENSANALYSIS: Leading Sensory Research for CPG Success. Pioneers since 1984 in unlocking the power of consumers’ sensory emotions for CPG development, strategy, and testing.


  • Leverage sensory experiences to create impactful marketing strategies that drive emotional connections, brand loyalty, and revenue growth.
  • Holistic marketing approach: Synergize every element of a brand to elevate overall success beyond individual components.
  • Expert in dissecting, aligning, and integrating individual brand components to elevate overall success.

SENSANALYSIS is committed to driving success for profits, people, and the planet, supporting the businesses of CPG companies, Management consulting firms, and flavor & fragrance houses with long-term revenue growth.

FOR WHOM WE HAVE WORKED SUCCESSFULLY

Global and regional leaders in Personal - , Home –, Laundry care , Beauty & Fragrances , Food & Beverage

SENSANALYSIS: Transforming Sensory Insights with AI into sustainable success

We are the owners of the world's only sensory emotion Datawarehouse PREDICT designed to deliver AI-powered, fully automated qualitative analysis of consumers' sensory experiences to predict consumer behavior and market success.

Harnessing 30+ years of historic qualitative data and cutting-edge NLP, our solution decodes consumer emotions when evaluating CPG’s concepts, packaging and products, transforming them into powerful brand strategies with actionable insights that save time, money, and resources.


OUR MISSION TO BECOME YOUR PARTNER FOR GROWTH AND SUCCESS

  • CPG companies supporting RGM, New Product Development (NPD) for marketing and R&D with insights, briefings, finetuning recommendations or strategic (re -) launch decisions
  • Management consulting firms providing a business performance index for investment decisions and consulting
  • Flavor & Fragrance house providing sensory profiles to create products which convey the marketing message and achieve sustainable success

WHAT DOES PREDICT

  • Boost Success and Minimize Failure: Increase success rates while reducing failure rates through precise, data-driven insights.
  • Maximize Efficiency: Turn setbacks into success by optimizing development efforts, time, and costs.
  • Data-Driven Decision Making: Leverage strategic, data-backed decisions to select and refine prototypes, driving revenue growth and sustainable success.
  • Advanced AI-Powered Insights: Gain cutting-edge insights from decades of historical data, enriched with sensory descriptions, emotions, and associations to spark creativity.
  • Scalable Sensory Solutions: Add a quick, easy sensory module to any NPD or research task for concepts, packaging, ads, or products—making sensory insights scalable across projects.