Today’s marketing relies on visuals and sound. But consumer decisions are driven by emotion, and emotions are only triggered through sensory experience. What people feel, remember, and subconsciously expect determines whether they buy. Without understanding sensory emotion, brands are guessing.
THE SOLUTION
We remove the guesswork.
Sensanalysis predicts how your campaign or product will be experienced, emotionally, sensorially, and subconsciously, before your audience ever sees it.
Our Emotional Memory Bank contains over 20 years of qualitative sensory emotion data collected from real consumers across 17 countries. This is not opinion data. This is how humans actually feel. No other company in the world has this.