WHO WE WORK WITH
The platform built for the brands that live in people's lives.
The Emotional Memory Bank was built in direct service of the world’s leading consumer brands. Every industry below has shaped the data. Now the data works for them.
CPG / FMCG
Increase trust, conversion and retention. Eliminate the risk before you spend.
You are launching into competitive shelves with high media budgets and significant brand equity at stake. The EMB tells you whether your campaign will emotionally land with your consumer before a single dollar is spent. Screen concepts, validate pack designs, identify which prototypes will perform before launch, and align your product sensory profile with consumer expectation to achieve brand harmony.
What you gain:
- Concept optimisation and product-market fit
- Ad Pack and product sensory alignment
- Campaign emotional resonance prediction
- Reduced prototype cycles and launch risk
- Low performing product positive turnaround
- Use the promising part of a flop, as a restart for NPD
MEDIA / AGENCIES
Screen and improve creative directions with speed and confidence.
The EMB gives your creative team an objective layer of emotional intelligence to apply before a brief goes to production. Screen multiple creative directions, identify which emotional territory each one occupies, and present your recommendation with the confidence of 20+ years of consumer emotional data behind it. Stop guessing. Start knowing.
What you gain:
- Creative direction validation and screening
- Emotional territory mapping per campaign concept
- Channel adaptation intelligence
- Faster brief to production with fewer rounds of revision
- Screen the vast gen AI produced options for what the consumer actually wants
Insight companies
Predict emotional resonance of ideas. Align consumers’ product expectations with perception
The insight industry is facing new challenges. Consumers share more opinions and brand experiences than ever via social media, and tech solutions can handle this volume with ease. Yet traditional insight methods remain slow, costly, and reliant on forced cognitive responses with limited emotional depth. The EMB offers a completely new toolkit combining AI with human intelligence to deliver instant, scalable competitive advantage and immediate revenue impact.
What you gain:
- Briefing Enhancement
- Automated analysis that turns emotion into action
- Test faster with plug-and-play modules
- Win more projects with predictive insights
- Stand out with AI-driven, bias-free results
- Drive success through automation and emotion
INFLUENCER PLATFORMS
Make influencer marketing feel like a personal recommendation again.
Influencer marketing worked when it felt authentic. As it scaled, it became product pushing. The EMB helps you identify the emotional connection between an influencer and a product so that the content created feels genuinely resonant, not performed. Brief influencers with emotional intelligence so the recommendation lands the way it was always meant to.
What you gain:
- Influencer and product emotional alignment scoring
- Content testing before scaling
- Authentic resonance identification
- Decision driver analysis per audience segment
Flavour & Fragrance Development
Align your fragrance / flavour with what your consumer already expects.
Scent is the invisible brand personality. When a consumer sees your campaign, they have already formed a subconscious expectation of what your product will smell like. If the fragrance delivers on that expectation, resonance is created. If it does not, the brand loses trust. The EMB maps the sensory emotion expectation of your campaign so your fragrance can be developed or selected to match it precisely.
What you gain:
- Imaginary scent profiling from campaign visuals
- Prototype screening against consumer expectation
- Cross-country sensory alignment validation
- Emotional territory mapping for new fragrance development
Management Consulting Firms
Validate and optimize client’s product portfolio. Measure market success.
In the consulting world, delivering exceptional value to clients is key. Traditional methods of evaluating product portfolios often fall short in predicting long-term success as 95% of new product launches fail since decades. The EMB platform is providing crucial data that management consulting firms can adapt into proprietary strategic tools to better serve their clients in product assortment and NPD strategy
What you gain:
- Validate client portfolios for long-term growth and ROI potential
- Identify brands within client portfolios primed for relaunch or revamp
- Forecast new product launch success before market entry
- Deepen due diligence with proprietary consumer emotional alignment data.
Hedge Funds
Generate Alpha Through Exclusive Consumer Intelligence
For the 1.2 trillion dollar CPG and FMCG market, 95% of new launches fail within their first year. Hedge funds need a leading indicator that predicts whether an announced product launch will protect or erode brand equity before the market reflects it. The EMB provides exactly that. A proprietary success index that predicts consumer conversion and retention before launch, giving investors a measurable competitive edge through alternative data no other source holds. Brand-by-brand and aggregated category portfolio indexes provide the overall health and future potential of a company, creating alpha through exclusive RGM metrics that outperform and thrive.
What you gain:
- Creating alpha with alternativ success prediction indexes as investors’ advantages
- Brand-by-Brand Index within a company’s portfolio indicates a companies success trend for high revenues and profits by building and leveraging vast historical data.
- Aggregated Category Portfolio Indexes provide the overall health and future potential of a company compared to competitors as.
Ready to see what the EMB can do for your industry?
Join global CPG brands already on the early access list.